About Us

Who we are


Tobacco harm reduction (THR Kenya) is an independent advocacy group that promotes harm reduction as a tobacco control strategy for the country’s 3 million tobacco users, 8,000 of whom die every year from smoking related disease.

We accurate information on safer nicotine products and work towards sensitizing authorities, facilitating research and creating awareness among public about lower-risk tobacco alternatives.

Our mission is to provide complete unbiased information to smokers in Kenya on lower risk alternatives to smoking, in order to make informed choices based on this information. ​

We seek to put scientifically proven information on tobacco and nicotine right in the hands of nicotine consumers so that they are able to make more informed decision regarding their health.

Tobacco harm reduction is partners with Campaign for Safer Alternatives (CASA) and the World Vapers Alliance

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